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This Corporate Battle Over CNN Reveals The Extent to Which Dysfunctional US Media Now Is.

Late Thursday, amid swirling speculation about the Brown University gunman, CNN’s Kaitlan Collins posted on social media, noting the confusion and guiding the public to her channel's 9pm newscast.

Even though the network is hardly a perfect news source, her statement seemed accurate for numerous observers. It stands as one of the outlets where one can locate fact-based and largely reliable reporting – particularly during crises such as the one taking place near a New Hampshire storage facility.

An Uncertain Position During a Business Battle

Yet the news network, now four and a half decades old, finds itself in a vulnerable state as two massive media corporations vie for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has become part of a high-stakes game of corporate ownership, instead of as a question of what helps the information-seeking public.

“This represents another instance of the fundamental flaws with roots in decades of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.

The conjecture about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.

“The narrative is crafted as a business story with key players as the central actors, but there is hardly any discussion of the common good,” Pickard added.

The Complicating Layer: The Former President

The network's predicament is made more complex by Donald Trump’s opinions about a network he has long portrayed as perhaps his primary “fake news” adversary.

Think back to the chants of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now says that CNN needs new ownership. You can read that as ownership that will shield him from negative coverage and examination. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

He has grounds to favor that bidder more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.

An Outcome of More Turmoil

Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s far from a guarantee of stability. That structure could pave the way for CNN for yet another acquisition. There is no finish line.

If you ask Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Both acquisition attempts would be bad for the country, and both should be challenged by anti-trust authorities,” Wu recently wrote.

The Core Problem and a Potential Solution

Regardless of the resolution with this particular battle, the bigger problem remains.

“What we have now is a profoundly system hostile to democracy, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can tackle it.

Will that happen in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that should not imply it will never happen.

Initiatives that support independent news organizations, reinforce local journalism, fund public media, and outlaw the concentration of media power in very few hands are achievable – they are necessary for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations such as CNN must not be pieces in the latest acquisition battle.

About the author

Barry Knight

Elara is a leadership coach and writer with over a decade of experience helping individuals unlock their potential and drive meaningful change.

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